Privacy Policy

Privacy Policy

Last updated: January 2026

Bloody Basic (“we”, “us”, or “our”) operates bloodybasic.com (“Website”). This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our Website or place an order. We are committed to complying with the New Zealand Privacy Act 2020.

Information We Collect

We collect personal information when you:

• Place an order: name, email address, phone number, shipping and billing address
• Create an account: name, email address, password
• Contact us: name, email address, and any information you include in your message
• Subscribe to emails: email address
• Browse our Website: technical data collected automatically (see Cookies section below)

We do not store your credit card or payment details. Payment is processed securely by our third-party payment providers.

How We Use Your Information

We use your personal information to:

• Process and fulfil your orders
• Send order confirmations, shipping updates, and tracking information
• Respond to your enquiries and provide customer support
• Send marketing emails and promotions (only if you have opted in — you can unsubscribe at any time)
• Improve our Website, products, and services
• Prevent fraud and maintain security
• Comply with legal obligations

Cookies & Analytics

Our Website uses cookies and similar technologies to:

• Essential cookies: enable core Website functionality such as your shopping cart and checkout
• Analytics cookies: we use Google Analytics and Google Tag Manager to understand how visitors use our Website (pages visited, time on site, etc.). This data is aggregated and does not personally identify you.
• Marketing cookies: if you have opted in, we may use cookies to deliver relevant advertising

You can manage or disable cookies through your browser settings. Please note that disabling essential cookies may affect Website functionality.

Who We Share Your Information With

We may share your personal information with trusted third parties who help us operate our business:

• Shipping and courier providers — to deliver your orders
• Payment processors — to process transactions securely
• Email service providers — to send order updates and marketing emails
• Analytics providers — to help us understand Website usage

We require all third parties to handle your information securely and in accordance with applicable privacy laws. We do not sell your personal information to anyone.

Data Retention

We retain your personal information for as long as necessary to fulfil the purposes outlined in this policy, including:

• Order data: retained for 7 years to comply with NZ tax and accounting requirements
• Account data: retained while your account is active, or until you request deletion
• Marketing data: retained until you unsubscribe

Data Security

We take reasonable steps to protect your personal information from unauthorised access, use, alteration, or disclosure. Our Website uses SSL encryption to secure data transmitted between your browser and our servers.

Your Rights Under the NZ Privacy Act 2020

Under New Zealand law, you have the right to:

• Access the personal information we hold about you
• Request correction of any inaccurate or incomplete information
• Request deletion of your personal information (subject to legal retention requirements)
• Withdraw consent for marketing communications at any time
• Complain to the Office of the Privacy Commissioner if you believe your privacy has been breached (privacy.org.nz)

Third-Party Links

Our Website may contain links to other websites. We are not responsible for the privacy practices of those sites and encourage you to read their privacy policies.

Children’s Privacy

Our Website is not directed at children under 16. We do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, please contact us and we will promptly delete it.

Changes to This Policy

We may update this Privacy Policy from time to time. Changes take effect when published on this page. We encourage you to review this policy periodically.

Contact Us

If you have questions about this Privacy Policy, wish to exercise your rights, or want to make a privacy complaint, please contact us:

Email: hello@bloodybasic.com

Bloody Basic — Natural Tallow Skincare, Southland, New Zealand